What’s wrong with the app store’s current model/tech? I used to Love finding new Apps. I’ve been talking to people, and we’re all in the same boat. We just aren’t looking anymore. Apple’s App Store is an amazing creation, but – it’s been around so long it’s become a mess. Organization does not exist that supports the volume and breadth of its Apps. Currently, App Store search is only based on the App’s title (leading to very long titles) and most people download based upon the look of the icon. This is not ideal. I believe Apple is waiting for someone to fix this. And to their credit, they are buying and incorporating any company that offers solutions.
What are you doing to solve it? I’m fixing it. It’s not about Apps, it’s about YOU and what brings YOU Joy in life. InstrApption listens to your interests and finds you Apps that support them. That’s it. If you like weather Apps and need one that provides radar maps and low/high tide information, InstrApption guides you to those Apps. When better Apps come along, it let’s you know. InstrApption also finds Apps to help in ways you didn’t realize. That’s really valuable because great Apps keep being made and changing how you experience life. InstrApption is also about community. The community submits Apps, identifies their features and comments on how appealing and valuable an App is. This information is processed by a back-end recommendation engine that is constantly rehashing new data from multiple sources. A radically different communication interface serves the community. You’ll have to see it for yourself. I didn’t like anything that existed so I merged the best of chat, blogs and forums.
What helpful insight did you gain from you demo night?
The Walnut St Labs audience was insightful – They sliced and diced ideas that I have held and made me rethink and justify each one. I have several new ideas to improve InstrApption, as well as ideas on how to push InstrApption forward as a company.